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Tuutu: Australian version of the Finnish Baby Box

by EricaL (follow)
Writer, blogger, Mum-of-two. Advocate for sustainable fashion (recycled-fashion.com) melbourne.kidtown.com.au
Tuutu is proud to introduce the Australian version of the Finnish baby box to Melbourne parents.



For those of you who've not heard of the concept, Finnish baby boxes were launched in 1938 when the Finnish government distributed maternity packages to new parents. Each box contained clothes, sleeping bag and a small mattress that transformed the box into baby’s first bed.

Tuutu Baby Box founders Susanna Heiskanen and Laura Lohiniva-Hart say that since the introduction of the baby box in Finland, the infant mortality rate has decreased from 6.5 percent to 0.2 percent.

Tuutu Baby Box founders Susanna Heiskanen and Laura Lohiniva-Hart


“When the box was first launched in Finland, it was given to underprivileged mothers with the condition that they would attend pre-natal and post-natal clinics,” says cofounder Susanna Heiskanen.

Susanna continues...“This ensured that mothers were educated about safe sleeping practices, breastfeeding and vaccinations, helping to reduce the infant mortality rate.”

Now the traditional Finnish baby box arrives Down Under, thanks to two Finnish-Australian mothers, who's believe every newborn should get the right start in life.

Tuutu: Australian version of the Finnish Baby Box


“The baby box has been credited as one of the reasons for the reduction in infant mortality rate and we would like to see Australia adopt this approach,” says Susanna Heiskanen.

Tuutu Baby Boxes include resources, support and information about topics such as breastfeeding and safe sleeping. With its roots planted in Finnish tradition with a modern Australian touch, the box is made and designed locally featuring popular products from Bubba Blue, PureBaby, Gaia Skin Naturals, GroVia, BabyBeeHinds and WaterWipes. The lid of the box can be used as a changing table and the include example swaddles, baby bodysuit and mittens to complement the Australian lifestyle.

The box itself is made from recyclable material, and items included in the box include reusable breast pads and washable cloth nappies to you the opportunity to try sustainable options.

Tuutu Baby Box


Co-founder Laura Lohiniva-Hart also explains that Tuutu is a company with a social conscience, and therefore a percentage of the profits will be used to provide baby boxes for underprivileged parents in Australia.

To shop for a Tuutu Baby Box head to www.tuutu.com.au and follow all the latest news on Facebook

Enjoy free shipping until the end of September and two extra baby bodysuits until the stock lasts.
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